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Everything but the Coffee: Learning about America from Starbucks
Amazon.com Amazon.com
Powell's Books Powell's Books

Bryant gives an overview of the book:

  Everything but the Coffee casts a fresh eye on the world's most famous coffee company and looks beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon spent five years visiting hundreds of Starbucks around the world to ask, why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee is the first book about Starbucks that probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most...
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Everything but the Coffee casts a fresh eye on the world's most famous coffee company and looks beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon spent five years visiting hundreds of Starbucks around the world to ask, why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee is the first book about Starbucks that probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

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Note from the author coming soon...

About Bryant

 

Bryant Simon is Professor of History at Temple University and the author, most recently, of Everything But the Coffee:   Learning about America from Starbucks and Boardwalk of Dreams: Atlantic City and the Fate of Urban...

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Published Reviews

Sep.17.2009

What are we drinking and what does it say about who we are?

That’s the question Temple historian Bryant Simon contemplated one day five years ago while sitting in a Starbucks. And it’s one he...

Sep.22.2009

If you were depressed before you got your morning cup of coffee, then feel free to add a shot of kahlua before you keep reading. This will be a shock, but apparently it's your coffee that is causing you to...