Check this out, I wrote a blog for Reuthers online on the not Starbucks, Starbucks.
Maybe some good posts to follow. I'm in Japan for the next week and plan to look for some of the ways that people here are in engaged in brand avoidance and/or resistance. Clearly, there is some of this going on in when it comes to bars. According to the New York Times, there are all kinds of small bars that are harkening back to an older cultural form. I will see if this holds true for coffee and coffeehouse culture. More to come I hope.