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John Moore worked for years for Starbucks and wrote a great book on how the company operates.  (Availabe on amazon and other places, TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture .) As I did the research and writing for my book, he helped out with questions, sat down for a long interview (and drove me around Austin), and corrected a few of my mistakes and misconceptions.  

Over the left few days, he shared some of my thoughts -- especially on the disappointments of Starbucks -- on his blog.  

 Check out this three part question and answer session at http://brandautopsy.typepad.com/

 

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