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Designing a Book Cover

When I self-published my first novel, Shadows in the Mist, back in 2006, I formed my own publishing company and switched from being novel writer to being publisher and art director of a product I was bringing to the market. My novel is a supernatural thriller set during World War II. I was an unknown author at that time. So I decided the cover had to be good enough to compete with all the other novel covers out there grabbing people's attention. I also wanted bookstores and readers to take my self-published book seriously. More than anything I wanted a book I was proud to share with the world, so I invested most of my publishing money into the cover design. The investment paid off. My book not only won a gold medal in an international contest, within one year it got bought by Berkley/Penguin for a small paperback deal and also by a German publisher to be translated in German. For any writer considering self-publishing, my advice is hire the best in the business to design and illustrate the cover. Below you will see the various stages my covers went through from initial sketches to final products. Read more and see sample covers at my blog Coaching for Writers