No matter which road an author takes, traditional publishing or self-publishing, the complaint is the same. How do I get more readers, more publicity, more speaking engagements, more of everything. Having a traditional publisher doesn't guarrantee anything. They have many books to market, you have only one. You're focused on your own work and you want attention 24/7. Well, we all have to work it on our own. We have to take every opportunity, follow-up numerous times (no one ever returns a call or email after just one attempt at reaching out). Be shameless, but delicate, use a scalpel not a sledgehammer. Budget what you can afford in the sponsored ads on book sites, hire a marketing expert if you can, sign up for free webinars, send out myriad of emails to appropriate bloggers who review and ask friends to tell their friends. You're the one who has to work 23/7 for your book, no one else will care like you do.
Causes Beverly Magid Supports
Save the Children, NRDC, Amnesty International, ACLU, American Jewish Committee