Written by an in-the-trenches practitioner, Web Analytics: An Hour A Day is a step-by-step guide that shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Learn the pros and cons of data collection methodologies
Find out how you can stop counting page views and still get a rich understanding of your customers
Discover how to identify valuable metrics with the "three layers of so what" test
Optimize your organizational structure and choose the right...
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Written by an in-the-trenches practitioner, Web Analytics: An Hour A Day is a step-by-step guide that shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
- Learn the pros and cons of data collection methodologies
- Find out how you can stop counting page views and still get a rich understanding of your customers
- Discover how to identify valuable metrics with the "three layers of so what" test
- Optimize your organizational structure and choose the right analytics tool
- Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
- Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
- Learn the key ingredients of a great experimentation and testing platform
- Use competitive-intelligence analysis to glean insights and drive actions
This is a book that presents that latest in decision making methodologies on the web, yet it is not a technical book. It is geared towards Marketers, Executives and Key Decision Makers in any web business who want to use a common sense approach to improve revenues on their website while improving customer satisfaction. It will challenge your thinking, and it will give you practical actionable advice.