Readers are a mysterious bunch, aren't they? Who knows why they buy the books they do, how they find out about new books... wait, why don't we just ask them? Author Marie Force did, and the results of her survey are highlighted below. Also, more survey results: 3-in-4 American adults are on social media; Americans spent more time on social media than watching television; and Nielsen says it's proved tweeting about a show while it's being broadcast can increase its viewership. All this and more in social media news for writers.