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Allen P. Adamson's Writings

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Article
Aug.01.2008
Adage.com
Seems to me that in recent months, the backs of many envelopes have been well scribbled on, regarding companies’ spinning off companies. The number of organizations launching new entities, giving them a life of their own, appears to be growing exponentially. An assortment of new ways to monetize assets has fueled this activity, including the infusion of private-...
Article
Aug.01.2008
Advertising Age
While it certainly confirmed what I know, it didn’t take a recent New York Times article to get me thinking about the rise of package redesign as a new, old branding tool. I can stroll down any supermarket aisle, any drugstore aisle, any discount-retailer aisle and get all the confirmation I need. The number of well-known brands taking on package makeovers has...