Landor Associates, one of the world’s leading strategic brand consulting and design firms, today announced the paperback release of BrandDigital: Simple Ways Top Brands Succeed in the Digital World by Allen P. Adamson, managing director of the New York office of Landor Associates, and author of BrandSimple: How the Best Brands Keep it Simple and Succeed. In addition to its availability in paperback, this new edition also features advice on how to leverage digital tools like Twitter to ensure greater market impact for your brand.
With the onslaught of interactive and collaborative online applications available to brand managers and consumers alike, the relationship between consumers and brands has changed drastically. Added pressure arrived with the current economic crisis, which asked many marketers to either cut their budgets or get creative. The paperback edition of BrandDigital includes best practices from some of the world’s leading brands and explains how digital tools can ensure efficient use of marketing dollars for greater market penetration.
“Digital technology makes it possible to leverage a too-often overlooked source of incredible brand power—consumers themselves. One of the most effective ways to sell a product or service is to create brand ambassadors of your consumers. Digital technologies allow for the organic growth of brand ambassadors and buzz for your brand,” said Adamson. “It is my hope that this updated version of BrandDigital provide readers with simple, cost-efficient tools to generate the grassroots, digital following they’re after.”
Through extensive interviews with top executives from companies such as Domino’s Pizza and Ford, Adamson shares insights gained from brands benefiting from digital marketing, including:
* Strengthening your brand and customer loyalty through social networking
* Monitoring and generating awareness for your brand online
* Tracking product comparisons that provide measurable and actionable analysis
Published by Palgrave Macmillan and available in eReader format, BrandDigital is the first book in the United States to use mobile bar-code technology, which allows readers to purchase the book directly from their mobile device using an EZcode (2-D bar code). At BrandDigital.com, you can read interviews with market leaders embracing digital technologies; access a lexicon of terms; and link to Adamson’s blogs and profiles on sites like Facebook, Twitter, and FriendFeed.