where the writers are
Author Series: BrandDigital by Allen Adamson
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  • Length: 21:43 minutes (2.49 MB)
  • Format: MP3 Mono 11kHz 16Kbps (CBR)

Description:

Ever wonder how some companies are successfully jumping onto the digital marketing bandwagon, while others are failing and experiencing backlash from consumers?

Join author Allen Adamson as he discusses his new book, BrandDigital, in which he argues that to succeed in the digital world brands must not forget the core tenets of brand building, but must properly leverage the medium for success; through case histories and interviews with marketing and technology leaders, Allen outlines the steps necessary to achieve this success.

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