I will be giving a presentation based upon my book, BrandDigital: Simple Ways Top Brands Succeed in the Digital World, to give students and other attendees insight on how top brands and companies are leveraging digital technology.

In the quickly accelerating digital marketplace the basic principles of building a powerful brand have not changed, but rather, are more important than ever. Brand professionals have an unprecedented opportunity to use digital tools and tactics to learn more about their customers and subsequently to offer experiences that better serve customers and build brand loyalty - and equity.