Will Twitter soon replace Facebook as the online social connector of choice? As the number of news stories about who’s tweeting whom seems to increase with the number of Twitter users, it’s a question being asked by marketers who use social networks as part of their branding initiatives. But this isn’t the question they should be asking. Instead, the question, or rather, questions, that smart companies are asking are: What’s the difference in how consumers are using these social sites and how should branding strategies be built, as a result? I address these questions in my recent column on Forbes online, which includes input from Ford’s head of social media, Scott Monty. As far as smart marketers are concerned, when it comes to Twitter versus Facebook, it’s no contest.