Tweeting, texting, posting , poking - we all know that social networking helps us keep in touch with what’s going on out there. It’s been my observation that many companies are using the same digital tactics and techniques to help its employees keep in touch with what’s going on in there - inside the organization, that is. As brands become increasingly “humanized” by digital technology that both connects everyone and makes everything transparent, smart companies are helping their employees better understand “who” their brand is, and what it represents to consumers by setting up internal social networking programs. To see how this works, and what leadership teams at Best Buy, Schwab, and Wells Fargo are doing, take a look at my
recent article in Forbes online.

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