On the eve of the most-watched VP debate in modern history I wrote that in order for both candidates to win hearts and influence the people they wanted to influence, they’d have to be true to their respective brand personas: Joe Biden, the knowledgeable voice of experience and Sarah Palin, the folksy, straight-talking hockey mom. From my branding perspective I believe they both succeeded in upholding the brand characteristics with which they are associated in the minds of the voters. While both strayed off-brand for a few moments here and there, Biden, a little too quick with dry facts and figures, Palin, a little too quick with overly-rehearsed talking points, each reinforced what they stand for as the brand-idates they are. What’s next? Let’s see how their running mates meet their established brand positions tomorrow night.