Allen Adamson is the Managing Director of the New York office of Landor Associates and author of BrandSimple: How the Best Brands Keep it Simple and Succeed and the forthcoming BrandDigital: Simple Ways Top Brands Succeed in the Digital World.
Responsible for all aspects of the New York office's operations, Adamson has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to healthcare to fashion. Under his leadership, Landor's New York office partners with a wide array of clients, including ANA, Blackberry, Citigroup, Diageo, GE, Kraft, P&G, PepsiCo, Pfizer, Wyeth, the United Negro College Fund and Verizon.
Adamson is a sought after industry commentator and has penned numerous articles on branding and marketing issues for industry publications. He has appeared on NBC's Today Show, CNBC, and FOX Business Network. He is often quoted in publications such as The Wall Street Journal, Advertising Age, The New York Times, The Washington Post and Forbes. He regularly lectures at NYU's Stern School of Business and the Yale School of Management.
In 2006, Palgrave Macillan published BrandSimple, Adamson's first book based on the premise that the world's leading brands are built on clear, concise ideas. Translated to three languages, BrandSimple calls on Adamson's more than 25 years of industry experience to detail how brands van break through in a world of communications overload. BrandDitial, his second book, available in September 2008, explains how the ever-evolving digital marketplace has magnified the basic principles of building a powerful brand.
Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client sides. As Senior Vice President, Group Director at Ammirati & Puris and DMB&B, his clients included Procter & Gamble, Kraft Foods, and M&M/Mars. At Lever Brothers, he was Group Product Manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979.
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