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Columbia Business School, New York, NY


I will be giving a presentation based upon my book, BrandDigital: Simple Ways Top Brands Succeed in the Digital World, to give students and other attendees insight on how top brands and companies are leveraging digital technology.

In the quickly accelerating digital marketplace the basic principles of building a powerful brand have not changed, but rather, are more important than ever. Brand professionals have an unprecedented opportunity to use digital tools and tactics to learn more about their customers and subsequently to offer experiences that better serve customers and build brand loyalty - and equity.

Allen's Latest Blogs

Oct.20.2009 - 6:46 am
What do cities vying for Olympics hosting rights have in common with shampoo? Or cookies? Cars? How about sneakers? Like any brand, which, yes, cities and countries are, they have...
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Sep.25.2009 - 7:39 am
Macmillan, the Parent company of my publisher Palgrave, has invited me to participate in a promotion to celebrate the paperback release of my new book, BrandDigital. They’ve set...
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Aug.17.2009 - 2:14 pm
Like many marketing people of a certain age, in the early days of my career I occasionally ran into some authentic “mad men.” For those of us who had this opportunity, it makes...
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Aug.12.2009 - 6:37 am
Do you know the best way to get white lime deposits off a stone wall? Fill in the ever-widening hole around a pipe leading to the air conditioning unit? Get mice from settling...
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