Jodi, check my update just posted. It links to Mike Shatzkin's site that addresses a lot of your questions. It is inpenetrably technical. But has good information
I am sure that there are people in the production process of publishing who can give you a definitive answer. Manufacturing is a relatively small part of list price. I assume about 10% or less.
Perkins is always the example of the editor who represents the heart and soul of publishing.
I think editors still are book lovers, and I know that they work hard to improve a project after it has be
Mara, it sounds like you should be teaching the class. I'd like to hear more about Publisher X.
But I am giving a class on "The Book Deal" at Book Passage on Jan. 9.
Michael, I wasn't negotiating advances in the past, so I can only speak second hand. But I think there was always a tendency to advance more than was realistic for the sales.