where the writers are

How It Works

 
Based on sales of 1.6 books per week, for a total of 84 books in one year, at a cover price of $20 per book. Then you’ll be enjoying Red Room for free plus getting checks from us in the mail—there’s no downside.

The long-term value of collecting real customer contact information and data is priceless, since you can’t get it anywhere else and there are no better leads for your next book. And we haven’t raised the price of Premium Membership since launching these amazing programs. The thousands of new readers you’ll reach through Red Room, the beautifully designed online home, the supportive community, and our marketing efforts on your behalf on Red Room and beyond, were already worth the annual membership fee.
How can we carry so many titles in stock? Like many online retailers, we ship directly from distributors (this is how Amazon started). We’re working with the biggest distributor in the country, which supplies thousands of bookstores, including ours, so they keep even hard-to-find titles in stock and ready to ship same-day. We offer mostly traditionally published books, but we stock many self-published titles, too.
While we carry mostly traditionally published books, we stock many self-published titles as well. Most authors make an average of 10% royalties—after their advance is earned out—on their traditionally published books. We offer the only way for most authors to make more on these books. We’re not offering a new publishing model, we’re offering a new retailing model. When your book is purchased on Red Room, we pay you 15% of your book sales, in addition to what your publisher pays you. If you haven’t yet earned out your advance, we still pay you 15%. If your book was work for hire, we still pay you 15%. If your book is twenty years old but still in print, we still pay you 15%. Even if your publisher only pays you 7% on paperback sales, we still pay you 15%. We retail books so we can provide authors with more income. We’re the only retailer doing this, and it’s the only way most authors can make additional income on already published books.
You see a running total of your accumulated Royalties on your Red Room Dashboard, right next to your total book sales. Red Room calculates Royalties on a quarterly basis: January 1-March 31, April 1-June 30, July 1-September 30, and October 1-December 31 of each year. We’ll send you a check two to three weeks after the end of each quarter. Any balance of less than U.S. $50 in Royalties will be carried over to the following quarter—so you only get big checks. Royalties are unlimited, you make 15% even if you sell millions of books, and we hope you do.
Most retailers think the customers who buy your book are their customers, not yours. We retail books to help our authors connect with their readers. We notify you every time someone purchases your book. And you can create a custom thank you note that is automatically sent to anyone who buys your book.
Book-buyers are added to your list of Connections on Red Room under a special “Customers” category so you can contact them in the future. The result is a database of your book buyers—something only retailers usually have access to. Of course, if a reader chooses to opt-out of being connected, they can, but as of this writing, all of our shoppers have been delighted to be connected to the author of the book they purchased. Imagine if you had a list of every single person who bought your books over the years and how that would transform your marketing efforts on your next book!
There’s no limit on your Red Room Royalties!
For a book with a cover price of $20:
Sell This Many Books on
Red Room
100
500
1,000
5,000
10,000
50,000
100,000
500,000
1,000,000
5,000,000
10,000,000
Receive This Much in Red Room Royalties
$300
$1,500
$3,000
$15,000
$30,000
$150,000
$300,000
$1,500,000
$3,000,000
$15,000,000
$30,000,000
 
While the majority of authors sell 10,000 copies or less, Red Room has authors in every book sales bracket listed above.
Earn Double or Triple Your Current Income
We’re the only book retailer that shares profits with authors—read about how you can earn “Red Room Royalties” below.

Finally Control Your Customer Base
Imagine how different your marketing efforts and income would be if you had the ability to contact everyone who ever bought your book—read about how “Red Room Relationships” does just that, below.

Enjoy the benefits of Premium Membership—for free!
You only need to sell one or two books per week on Red Room to completely cover the cost of your Premium Membership. Details

Help create the strongest author community ever built
Red Room was designed by authors for authors, with your needs and interests at heart. As more authors join Red Room, the more collective power we’ll have as a group to shape the future of our careers, and of our world. Join as a Premium Member today and start directing readers to buy your books on Red Room: The Authors Bookstore. This little change now will create huge positive change for everyone who cares about the future of authors and books.

When Red Room launched “The Authors Bookstore” it was a dream come true for me and for many of our authors. We’re the only book retailer in the world that shares our profits and our customer relationships with authors.

When you participate, you’re creating a future in which being an author means having more power in the marketplace and more time to write.

Help us make it happen!

Happy writing,
Ivory Madison
CEO and Editor in Chief
Have questions or comments?
Review the Red Room Royalties and Relationships FAQs or send us an email.
 
How it works Just like at any other online book retailer, customers can browse and purchase books from Red Room and books are shipped directly from our distribution centers around the country. We have 95% of Red Room Authors’ books in stock and ready to ship. Details
Red Room Royalties - Red Room Relationships
Double or triple your income when readers buy your books from Red Room instead of from other online book retailers. We pay you out of our income as a retailer—in addition to what your publisher pays you. Details
When your book is purchased on Red Room, we put you in direct contact with book-buyers so you can take control of your customer base. Details
 
Authors can track book sales and earnings through their member Dashboard and receive checks quarterly. Details
We help break down the “retail wall” between you and your readers by automatically introducing you to your customers. Details
 
How do I sign up?
In order to participate, you need to have a current, annual Premium Membership for $250, and you must be the primary author of your book. If you meet these criteria, learn how to opt-in now. There are dozens of other benefits to a Premium Membership, too.

Become a premium member $250 per year Add to cart  
We sometimes offer a scholarship rate for authors in financial need.

Already a premium member? I’d like to upgrade my membership, or I’m not sure if my current membership qualifies me for Royalties and Relationships » I’m a paid annual Premium Member and want to opt-in to Royalties and Relationships now »
 

 You received a 10% advance from your publisher long ago, against a 10% royalty. Your book is finally published and retails for $20. You sell 5,000 books the first year and 2,500 books the second year. Your shoppers all buy online and you’ve asked them to buy from Red Room. Red Room pays you 15% of your book sales.
Make $22,500 more on the same book with the same number of copies sold.
$1,500
*For the most accurate calculation, use the cover price indicated on your Red Room book page.
See a chart of Red Room Royalties examples

How do I sign up? In order to participate, you need to have a current, annual Premium Membership for $250, and you must be the primary author of your book. If you meet these criteria, learn how to opt-in now. There are dozens of other benefits to a Premium Membership, too.

Become a premium member $250 per year Add to cart  
We sometimes offer a scholarship rate for authors in financial need.
 

Questions of Comments?
Review the Red Room Royalties and Relationships FAQs or send us an email.


Red Room helps me keep my name, and my books, in front of readers—and boosts sales for me every time.”
Red Room does an amazing job promoting the Red Room authors and introducing their books to a larger audience.”