Content is the Key

Quality matters-enhancing your followers' lives will gain you respect, credibility, and produce even more followers.

You have a chain ring full of keys...heavy, pulling down your arm, jingling as you step. A closed locked door is in front of you. This door is your blog and there's only one key that will work to unlock the barricade, the solidified wall that's obstructing your view.

Which key will open the door?

(a.) An impressive title

(b.) Optimized search engine links

(c.) Consistent posts

(d.) Great content

If you chose (d), you will have discovered the main key to open the door.

So now you step into the room, and what do you see?

You'll see a crowded room, full of followers. But they're a tad restless, thousands of heads cranking around, eyes darting for the nearest exit. They obviously don't have time to stick around. Oh, no, they're heading for the doorway. Quick, act fast!

How do you keep your audience from fleeing?

No! Don't shut the door and lock them in. No one likes to be trapped. Don't throw your content at them. No, don't keep what you know a secret. Instead, please them with your great charm. Use your voice that gives you elegance and a sense of wholeness about the message that matters the most to you. Smile and relax into the content that brought your followers into the room in the first place. Now is the time to prove your credibility. You have to earn their respect.

Ah, you've got their attention. Good for you...

Invite your guests to sit down, pour them a glass of wine. Now is the time to show an interest in them. Interaction is a must. Ask questions, make direct eye-contact and respond back. Heck, they may agree to link your blog with theirs.

Your followers have come to your blog for a reason. They're in your room because of the great content you've provided in the past. They're hungry, needing to devour information that they can use. So, serve your guests the fine food you've been busy preparing in the kitchen. Present the delicacy on a silver platter. Let them choose which odors they wish to taste. Choice is good. Let them decide on the amount of cream cheese they wish to scoop up on the cracker.

By providing quality content, once your guests decide to leave, they'll probably talk about their experience with you. Can't you just see your guests sharing with their friends their memories of the fine wine and fabulous food they received in your room...oh, ah, I mean your blog?

Word of mouth or viral promotion goes a long, long way.

To *conquer all obstacles*, the most important key to open the door to success is to produce a blog with great content. Give, give, give your followers what they've come searching for. Don't hold anything back. Yet, be careful. The content must be current and researched properly. The information must be accurate so the post has quality. Quality matters-enhancing your followers' lives will gain you respect, credibility, and produce even more followers.

Twitter Twips of the Week:

- Excellent Writing Database from Nathan Bransford - Literary Agent http://bit.ly/qZN2o

- Amazons Kindle - issues for book publishers, pricing options for e-books. : Book Business http://bit.ly/Zih4B

- I could never write in a room like this. Could you? Where I Write http://bit.ly/O74f3

- A joke for editors, agents, and for me who can relate to a room wallpapered with rejections....ENJOY! http://bit.ly/fE9OC

- Excellent Marketing Advice Database for Writers « JO-ANNE VANDERMEULEN "Conquer All Obstacles" http://bit.ly/vXrQc

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