publicity | publicity
May.10.2012
ON SHELVES IN PAPERBACK THIS WEEK
I’m excited to get acquainted with the Hannah Vogel series, not merely because of its captivating book jacket and intriguing plot – I don’t usually read mystery – but because the author appears to be one of those genuine, real however successful, people one...
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May.05.2012
Amanda Hocking is in a unique position to detail the differences (and similarities) of producing and selling eBooks and paper books. Putting aside her own fame and success (for this would not happen to everyone) this is still an informative description of the different routes taken by the same book...
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Apr.28.2012
I've had the argument with other authors about 'book reviews'. I contend that if 100 people read a good review, 50 people will by the book. And if 100 people read a bad review, 50 people will buy the book. The point is - they have to know about the book. Just make sure the title and author's name...
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Apr.24.2012
Do you hate newsletters? I do, too. Often.Do you read some over others? I’d love to know why.
I’ve been known to encourage authors to send mass emails and newsletters. (Bansky’s going to oppose me on this one: even if all of Bansky is a form of lobbying for something.) And so, in my “year of...
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Apr.24.2012
Before the telephone, there was the telegram. Before electronic mail, there was the facsimile. And then there was Twitter.
As “electronic mail” and “facsimile” are terms that we’re now hard-pressed to remember, so, too, will the word “tweet” sound indecipherable to our grandchildren. But...
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Apr.22.2012
Maybe it is not as extreme as apples and oranges but - really - there is no *best* book of the year (or movie, or song). Many are better than others, and many are superb. But, as publicity and an advertising angle - "Open the envelope, pul-eese!"
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Apr.20.2012
As long as an author can still make it to any type of fame list - I'll even settle for infamous - it's OK by me. People are still reading books. That tide raises my book also. So, all power to E.L. James, who has not only leapt from obscurity but also the world of ePublishing to make it...
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Apr.08.2012
What with the Los Angeles Review willing to chip in an opinion on select self-pub books, writers have now turned a corner. There is a plethora of ways to gain editorial comments, obtain publication, and some strategic publicity for such books. Of course, you have to pay your own way to...
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Apr.01.2012
I admit it: I'm terrible when it comes to promoting my books.
As an indie author/publisher, that can lead to some awkward mental exchanges:
Publisher: (plaintively) Can't we do something to raise your profile?
Author: (firmly) The work should speak for itself.
Publisher: But...
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Mar.31.2012
I contacted several big name bookstores to kick off the second leg of my summer book tour. The manager of a Northern California Barnes and Noble bookstore said she was not scheduling any book tours unless she could be guaranteed a minimum of 100 books sold during the reading. When...
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