marketing | marketing
Nov.17.2011
How can you ‘unhate’? Is it like undress or undo? Benetton is known for its use of stereotypes to display its supposed egalitarian stance. Where money speaks who would anyway care about colour or race? The new campaign has images of people in positions of power, supposedly belonging to different...
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Nov.04.2011
This week, the Red Room has challenged its members to write about our favorite book for sale on the new Red Room bookstore.
A-ha! I thinks to myself. I could praise Red Room member David Corbett’s novel Do They Know I’m Running? or, recommend any number from member Peter Straub’s...
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Oct.26.2011
There's a lot that goes into paperback production of a book. A lot more than most people give self-published authors credit for. There are many factors involved with book design - font, text size, cover design, paper color and quality, cover formatting, etc, etc, etc. If even one little...
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Oct.26.2011
Only a few years ago, making book trailers as a promotional tool was probably beyond the cost and the technical expertise of most of us. But nowadays, it's not that hard. Bookhitch provided this information on this valuable marketing tool.
Book Trailers as a Promotional Tool ...
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Oct.19.2011
I’ve been writing query letters for three weeks.
I found a shitload of online reviewers at several sites. They review anything and everything from GLBT Vegan Cookbooks to YA Christian Vampire/Slasher Porn (I’m joking yawl, please don’t take offense...)
If you need to garner some reviews to...
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Oct.11.2011
My most recent marketing ploy seems to have fallen prey to a techno-glitch (don't ask), which helps to point up the challenges in marketing books and e-books in the digital age. There is still the issue of developing my work as a brand. So what's the answer? In short, there's no easy answer to...
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Sep.23.2011
This April, I delivered my first presentation to promote my novel Dragon’s Ark at the monthly meeting of the California Writers Club—Berkeley Branch.
I’m a trained actor with a Bachelor’s in Speech-Theatre (U.W.-Oshkosh) and I’ve spoken off and on over the years. I spent days preparing my...
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Sep.18.2011
For those of us who are working writers, no advice has come forth as prescient as Bob Mayer's in this post. I endorse it wholeheartedly.
image via freelanceroll.com
via writeitforward.wordpress.com
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Sep.14.2011
Okay, I have been on a bender trying to think up new ideas to drum up sales and get my nameo ut there. It is much harder I think now then ever before to grab readers attention. You have to slog through the thousand more authors out there to get noticed by the big NYC publishing houses. It doesn't...
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Sep.09.2011
Here are some tips on how to use Twitter to market your books and blogs and build your audience. For those who are new to Twitter, it's a social media site where you set up a profile and post short messages about what you're doing. These messages are called "tweets." People from all around the...
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