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May.05.2012 The Internet and IRL image via brandbuildsell.com Writers who have had the good fortune to have something published a few times a year invariably look to the Internet for its marketing possibilities. There are several avenues open on the Net for self-promotion, and my experience tells me this: Facebook/Twitter...	Apr.25.2012 Apple CEO scoffs at tablet-laptop hybrid - CNN.com Tim Cook's position on this is one of selling product, not of making the most use of, say, the iPad. I, for one, want the most use of mine.image via cnn.com(CNN) -- Is the future of computers a hybrid gadget that will combine the battery life and computing heft of a laptop with the portability and...
Apr.25.2012 Pseudonyms in a Time of Social Media: It Ain’t the Old Days In 1987, Joyce Carol Oates was revealed to be Rosamond Smith, the author of Lives of the Twins, a mystery novel slated for publication the same year as You Must Remember This, a “real” Oates novel. Oates was disappointed to have been discovered–”I wanted to escape from my own identity...	Apr.24.2012 To Blast or Not to Blast: Why Online Marketing is About Reach Do you hate newsletters? I do, too. Often.Do you read some over others? I’d love to know why. I’ve been known to encourage authors to send mass emails and newsletters. (Bansky’s going to oppose me on this one: even if all of Bansky is a form of lobbying for something.) And so, in my “year of...
Apr.24.2012 Why Twitter is Free (and Essential) PR Before the telephone, there was the telegram. Before electronic mail, there was the facsimile. And then there was Twitter. As “electronic mail” and “facsimile” are terms that we’re now hard-pressed to remember, so, too, will the word “tweet” sound indecipherable to our grandchildren. But...	Apr.23.2012 Book Review by Cynthia Briaof Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements by Scott Goodso Purpose Plus Passion Plus Provocation Equals Movement If you wanted to launch a movement, how would you start? Who would you turn to and where would you go? Having interviewed the guru of cultural movement marketing on my radio program, I’ll share the simplest short cut...
Apr.01.2012 Melodic Marketing Writing books is, for me, great pleasure at every stage of the process; conventional marketing, on the other hand is a horrid chore at every stage. After a full morning on the computer, there is no way I’m willing to spend even one more minute in front of that screen! I’m a flop on Facebook and I...	Mar.29.2012 My Love Affair with Book Marketing I’m probably one of the few authors on the planet who enjoys marketing her books. For me, thinking up fresh ways to get the word out about my novels is almost as much fun as creating the story and the characters. For my first novel, FREEZING POINT, I held an online book launch party that simulated...
Mar.27.2012 Great Advice and Free Stuff All this week I am hosting a wonderful group of authors and more to come and drop by my blog to talk about the publishing industry and books. Get the latest scoop on horror and romance. Check me out and enter to win an ebook, my latest release Shadow Visions! http://www.gabriellahewitt.com/2012/03/...	Mar.02.2012 Adventuring still Marketing efforts for 'Threshold' ( http://www.amazon.com/dp/B007C3QHBE ) still on. Day 2 of the promo offer on Amazon. So far, I'm satisfied with the results. Now, I'm no marketing expert, so it's a slow progress. Let me give you a recap of yesterday's results.Since my free promo,...

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