marketing | marketing
Jul.08.2008
So your novel got picked up by one of the leading publishers in the country, and they gave you a hefty advance. Think they are going to do a great job marketing your book? Yeah? Think again. Here are three examples of authors who were signed by leading publishers but received no support marketing...
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Jul.01.2008
It was the late 1990s and I wanted a cheeseburger. Settling instead on a reasonable facsimile thereof, I walked into my local McDonald’s. The place was swamped – like David Hasselhoff-sighting swamped – and my prospects for scoring a meal before low blood sugar levels laid me flat on the dirty,...
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Jun.22.2008
We're coming down from a heat wave here in Northern California, so I think I just might be able to get back to work—not my bread-and-butter work, but revising and expanding my next book. Heat prostrates me, and I long for the coast. Fortunately, we're not too far from it here, but far enough away...
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Jun.22.2008
Is your book/music/game/product geared toward teens? Join me at the Ypulse Mashup.
YA authors, this is a great opportunity to figure out how to reach and understand your audience. Hope to see you at the Hotel Nikko in SF July 14-15.
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Jun.15.2008
Recently I had the lucky chance to connect with more than 85 marketing bloggers at Blogger Social - an event put together mainly by two marketing bloggers, CK and Drew Mclellan (along with the help of many other volunteers). The entire weekend was a chance for bloggers who have been online friends...
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Jun.13.2008
With BEA behind me and a week at the coast as well, to escape the heat, I'm ready to take on the world, or at least Barnes and Noble. The Accidental Cowgirl and the Singing Cowboy will ride one more time, tomorrow at 2 at the Santa Rosa, California B & N, and then, alas, the cowboy must go back...
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Jun.12.2008
Using Technorati.
This is a test post, don't delete.
Technorati Profile
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Jun.11.2008
Once your book is picked up by a publisher, you must be prepared to sell your own novel. While publishers would love to go full out on every one of their books, the simple truth is that there are just too many books and not enough money for every single one to get the attention that it deserves....
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Jun.09.2008
at this list my sister Janet made. I suppose I'll have to start paying her.
Ten Top Reasons to Buy My Sister's Novel.
1. Because you need to read it all the way through, so you can compare it with the movie. 2. Because if you ever had a mother-in-law, this book’s for you. Can you relate? I knew...
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Jun.07.2008
Marketing a book in an increasingly visually driven society is a tough role. Not to mention the ever decreasing number of people who actually read (books that is, not this stupid blog). According to statistics from sources that sound legit* 80% of U.S. families did not buy or read a book last year...
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