harding lemay | harding lemay
Mar.31.2013
As the World Turns might never have existed if Procter & Gamble had allowed Irna Phillips to expand Guiding Light from 15 minutes to a half-hour in 1955. Irna didn't want a bigger cast or more story; what she believed was "that better story and characterization could be developed in the half-...
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May.09.2011
Fans of All My Children and One Life to Live are certainly not letting their shows go quietly into the good night. And they’ve been quite savvy about their tactics – targeting advertisers. Shortly after last month’s announcement, Hoover pulled ALL their advertising from ABC (and likely sold a...
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Jun.04.2008
In 1981, daytime soaps began a transformation that over the past twenty-five years has profoundly changed the genre. At first glance, the process was set in motion by the wedding of General Hospital’s Luke and Laura. But the real story began back in 1978 when General Hospital was on the verge of...
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