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Domino's MarketingShift | Domino's MarketingShift

allen-p-adamson's picture
Apr.22.2009
Domino’s followed the right recipe in defending a tasteless PR effort
Domino’s knows the recipe for getting its pizza out the door fast and right. It also knows the recipe for smart action in times of PR dust-ups. After a couple of pranksters (and now former Domino’s employees) posted a satirical video about the company on YouTube, the company acted in precisely the...