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May.22.2013 Commerce In The City / Business On The Street As I tended to my creative chores by the window, a mercantile bubble exploded outside on the city street. I paused to watch. A huge delivery van pulled up in front of the building. Two beefy gentleman exited the cab and came around to the back of the truck. With the twist of a lever and the...	Oct.26.2012 Behind the Scenes: The making of the Chanel No. 5 Brad Pitt ad Having worked in the cosmetics industry, I’ve been on scads of photo shoots. Most people would be surprised to find out just what goes into a luxury brand ad campaign. Let’s just say, a lot more than meets the eye. Using the newest Chanel No. 5 fragrance ad, featuring Brad Pitt, let’s take a...
Oct.26.2012 Allstate Safe Driving Bonus This Allstate television commercial annoys me every time I see it. I think part of the problem is that I talk to the commercial but it ignores me. I noticed my wife does that, too. The Allstate commercial has a woman and a man sharing a meal. Woman: "Remember when you said men are...	Jul.18.2012 What Is Commercial Fiction? And why you should stop assuming it’s trash. [This is a sister post to my blog What Is Literary Fiction?] Myth: The quality of writing in commercial fiction is low. Myth: Commercial fiction is less intelligent than literary fiction. Myth: Commercial fiction isn’t “deep.” Myth: Commercial...
Nov.14.2010 An Author Who Is All Things To All People - Kafka Compared To A Lotus Car Commercial Video: Behind The Scenes Of Lotus' Metamorphosis By Nelson IresonCall it psychological scarring from junior high if you will, but you say Metamorphosis and I think of Franz Kafka and man-sized cockroaches. That's probably not what Lotus was going after when it hired French artist Gerard Rancinan...	Jun.22.2010 BEING DEAD NO OBSTACLE TO HAVING A BEST SELLER Indie Press Finds Big Hit in Little German Backlister Nearly a year ago, PW reported about an unlikely publishing matchup, in which a backlist German book never before published in English, acquired by an indie U.S. publisher, was primed to successfully take on one of the most hyped (and...
Aug.24.2009 The Great Exploitation Proliferation The Great Exploitation Proliferation Chapter 2 August 24, 2009 at 3:18 am · Filed under Culture The Great Exploitation Proliferation Chapter 2 Headlines versus propaganda lets see what makes commercial news and local media. A star has lost its luster or they are questioning a prominent athletes...	Oct.14.2008 Enterprise Mobility Born Twenty-Five Years Ago In the 1980s, McKinsey & Co forecast a world maket of 900,000 phones by the year 2000. Today, 900,000 handsets are sold every three days. Image Credit: The Next WebEnterprise Mobility Born Twenty-Five Years Ago It's hard to imagine but yesterday, Oct. 13, 2008 marked the 25th anniversary of the...