brand | brand
Jan.28.2013
Is your consumer really who you think they are?
When you have a new product or a new idea that you want to launch – the question is - “to whom ?”
Who is going to be your new consumer?
If your consumer is a baby – it’s simple – your consumer market to whom you...
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Dec.02.2012
Are you an expert at anything? Scuba diver? Snorkler? (Hey, you don’t have to be an expert, but if you’ve done it, you can write about it!) Ghost Buster? (Even if you only see the ghosts and don’t bust them!) Lawyer? Been in the military? Hired a Private Eye?
So this sounds more like writing what...
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Nov.24.2012
If you want to be a published author, you need an author brand. Since, most writers don’t know much about branding, I asked Rob Eagar, a marketing consultant and author of Sell Your Book Like Wildfire: The Writer’s Guide to Marketing and Publicity, to explains why you need an author brand and to...
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Sep.11.2012
You add up. You make sense.See yourself as the complete package that you are.You're a GOLD MINE of opportunity. Tap into it today.
How?
Uncover the real value you've already created
Put your mountain of natural resources to work for you
Link what you've done in the...
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May.14.2012
Never mind the characters, or the setting, or the plot. Never mind ideas and never mind thought. Don't waste your time with language, with description and with atmosphere . Just bend over for that hot iron. And smile.
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Crown Hires Full-Time Brand...
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Nov.29.2011
Yesterday’s post showed us how savvy writers today can utilize the Internet to help them research, write and promote their books. Today we look at how the Internet has changed how readers find those books. In the quickly-changing publishing world—and the even-more-quickly-changing world of book...
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Nov.28.2010
Now that you have had www.flipcamera.com.) If you also write fiction, no problem; you still can use video and talk about your characters, for example. You will start to find a following for this type of publicity campaign. About the Author Ruth Klein, M.S. is an author of six best-selling...
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Sep.30.2009
On Saturday, October 17, at 10:30 a.m., award-winning writer and editor Adele Annesi will present "Branding for Writers: The Importance of the Platform," a seminar for fiction and nonfiction authors at Sycamore Hills Park Community Center in Avon, Conn. Sponsored by the Connecticut...
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Sep.22.2009
I’ve always been fascinated by the brand names on machines and other products. Our bathroom scale is a Health o meter (sic). The scale in my health club is a Detecto. The centrifuge for drying swimsuits is a Suitmate. The card-operated lock on the locker is a Safe-O-Mat. The combination locks on...
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Jun.24.2009
He is a brand. He could stick anything out and it would sell. He chose his tongue. As tongues go, it is decent enough. Not too long, not too short, not dry, not slobbering. I wish the picture were in colour so I could ‘read’ it more clearly. The shade of the tongue tells you a lot. I wish I could...
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