Book Promotion | Book Promotion
Dec.26.2011
When we started publishing in March 2010, we believed that the way to sell books was to build a lot of background awareness through blogging, word-of-mouth etc. - the classic book marketing model.
All evidence since then is that this is not how you sell books, unless you have a huge budget.
Which...
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Nov.29.2011
Yesterday’s post showed us how savvy writers today can utilize the Internet to help them research, write and promote their books. Today we look at how the Internet has changed how readers find those books. In the quickly-changing publishing world—and the even-more-quickly-changing world of book...
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Nov.24.2011
Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales.
These...
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Nov.24.2011
Most of us have gone to Amazon.com to search for a book. Maybe we’ve done this because we simply wanted to purchase a book, or maybe we were researching competing and complementary titles for a book proposal. In either case, if you spend any time at all in this online book store it becomes...
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Nov.22.2011
One of the tried and true ways to increase book sales involves soliciting positive book reviews. Most authors have heard how the reviews offered by The New York Times can affect book sales, but more and more reviews offered at on-line portals, like Amazon.com, are affecting book buyers...
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Nov.21.2011
Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have added in...
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Nov.21.2011
For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat.
I know that’s not something writers like to do, but it’s a necessary part...
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Nov.15.2011
If you are a traditional publishing holdout, a nonfiction writer who sees the benefits of having their work produced by a publishing house, who does not want to become a self-publisher (for any number of reasons) or who simply has always dreamed of receiving a contract and advance for your book...
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Nov.14.2011
More often than not, aspiring authors who send me nonfiction book proposals for editing haven’t included all the information required. They think they know what should be in the document’s pages. They may have read books on how to write a book proposal or found helpful articles on the Internet...
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Nov.10.2011
Most writers don't seem to want to explore the world of blogging. They see it as just one more thing to do. The don't realize that blogging affords them a superb way to promote themselves and their work--and to land a traditional publishing deal. A large number of bloggers are, indeed, getting...
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