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book promotion blog | book promotion blog

red-room-well-red's picture
Apr.10.2012
These days, publishing demands that authors spend a lot of time and energy marketing their own books. What's the most innovative marketing concept you've ever implemented? Did you know that the most successful book trailers aren’t about the book, but about the author doing something funny? (...
carolyn-north's picture
Apr.01.2012
Writing books is, for me, great pleasure at every stage of the process; conventional marketing, on the other hand is a horrid chore at every stage. After a full morning on the computer, there is no way I’m willing to spend even one more minute in front of that screen! I’m a flop on Facebook and I...
angela-lam-turpin's picture
Mar.31.2012
I contacted several big name bookstores to kick off the second leg of my summer book tour.  The manager of a Northern California Barnes and Noble bookstore said she was not scheduling any book tours unless she could be guaranteed a minimum of 100 books sold during the reading.  When...
jennifer-kathleen-gibbons's picture
Mar.30.2012
There are times I hate promoting myself. Silly but true. It just reminds me of school elections when all the posters were up for weeks, bright colored poster boards saying how cool someone was you must vote for them, with stars and glitter. I've been promoting my ebooks for two solid months and it...
karen-dionne's picture
Mar.29.2012
I’m probably one of the few authors on the planet who enjoys marketing her books. For me, thinking up fresh ways to get the word out about my novels is almost as much fun as creating the story and the characters. For my first novel, FREEZING POINT, I held an online book launch party that simulated...
jim-defilippi's picture
Mar.28.2012
I have been posting a topical limerick each day at various Facebook sites and websites, along with a link to my books.  My last two posts (referring to Pres. Obama's gaff with a live microphone in Korea and Magic Johnson's group buying the L.A. Dodgers:   Obama said to Medvedev, “...
louise-marley's picture
Mar.28.2012
As I prepared to help my publisher promote my first book with them, Mozart's Blood, there was a lot to consider.  First of all, what genre is this book?  It's historical, covering nearly four hundred years.  It's musical, with a protagonist who is an opera singer.  It's fantasy...
jean-mary-flahive's picture
Mar.28.2012
Perhaps my most unusual book promotion happened for The Galloping Horses of Willowbrook.  My sister (and co-author) and I rode an 1894 Armitage Herschell carousel, the second oldest of its kind in existence.  The carousel twirls at a very fast pace, about 6 mph, and instead of the...
mark-miller's picture
Mar.28.2012
Not really. At least, not yet. With mega-book chains closing their doors (Borders) and online booksellers battling for eBook domination, authors are faced with the daunting task of connecting with their readers. How do we get our print books out there? How do we connect with our digital readers?...
larry-baker's picture
Mar.28.2012
BOOKS IN GROCERY STORES: A TESTIMONIAL (formerly a MobyLives guest column) by Larry Baker Ninety percent of all published writers, and one hundred percent of all unpublished writers might say that they would trade places with me. Very few would have any sympathy for me, and I understand that....