where the writers are

book marketing | book marketing

sheila-english's picture
Apr.13.2012
The publishing industry can seem difficult to navigate for the modern author, especially now with the introduction of digital publishing, electronic readers, and a seemingly infinite number of web-based outlets for advertising, branding, and so on... ...How does one make sense of it all? Two...
christopher-meeks's picture
Apr.11.2012
To authors: why is "free" a great marketing strategy? Last year, I wrote about why setting your eBook at a 99-cent price may not be a great move unless it's the first in a series. However, with Amazon's new KDP Select program, where your book is exclusive to Kindle for 90 days and you get...
christopher-meeks's picture
Mar.07.2012
     To be an author in the 21st Century is much like being Itchie or Scratchy, those cat-and-mouse characters on The Simpsons who are forever being thrown around and otherwise smashed and tortured. In short, it's hard being an indie author. There are no clear...
thomas-burchfield's picture
Jan.16.2012
    Firstly, allow me to apologize for boring many of you with the following piece, but I’ve seen many other Internet writers and self-publishers post summaries of their achievements, providing statistics to illustrate. Those of you walking the same path I am may find my experiences,...
nina-amir's picture
Nov.29.2011
Yesterday’s post showed us how savvy writers today can utilize the Internet to help them research, write and promote their books. Today we look at how the Internet has changed how readers find those books. In the quickly-changing publishing world—and the even-more-quickly-changing world of book...
nina-amir's picture
Nov.22.2011
One of the tried and true ways to increase book sales involves soliciting positive book reviews. Most authors have heard how the reviews offered by The New York Times can affect book sales, but more and more reviews offered at on-line portals, like Amazon.com, are affecting book buyers...
nina-amir's picture
Nov.21.2011
Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have added in...
nina-amir's picture
Nov.14.2011
More often than not, aspiring authors who send me nonfiction book proposals for editing haven’t included all the information required. They think they know what should be in the document’s pages. They may have read books on how to write a book proposal or found helpful articles on the Internet...
camille-marchetta's picture
Oct.26.2011
Thinking it would be easier for him than for me, I asked my very obliging publisher to put my book up on Kindle, and though he always insisted he’d done it, it was never there when I looked.  Since this was at a time when Amazon.com was being difficult about self-published books not printed by...
madeline-sharples's picture
Oct.23.2011
Okay, I’m on to another marketing project. I was overwhelmed and indeed impressed by the numbers of blogs Jessica Bell is going to visit during her two-week book launch blog tour for her soon to-be-released, String Bridge. And that got me thinking I hadn’t visited nearly enough blogs at...