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alma-katsu's picture
May.16.2013
This week's social media news is a baker's dozen tips to help you do things better: how to keep your newsletter subscribers from unsubscribing; how to get wider distribution for your Facebook posts; a better way to book live events; holding better contests and making better homepages to...
lucinda-blumenfeld's picture
Jul.16.2012
  It sounds like an oxymoron. But as a follow up to our fairly grim outlook on book advances, I wanted to shine a potential bright light: a possible everybody-wins solution to the financial dilemmas facing both authors and their publishers today. Last week, I spoke with an...
lucinda-blumenfeld's picture
Apr.24.2012
Do you hate newsletters? I do, too. Often.Do you read some over others? I’d love to know why. I’ve been known to encourage authors to send mass emails and newsletters. (Bansky’s going to oppose me on this one: even if all of Bansky is a form of lobbying for something.) And so, in my “year of...
lucinda-blumenfeld's picture
Apr.24.2012
  Suddenly, publishing seems like one big popularity contest. Who was it who said that everything I learned, I learned in high school? The business of the arts suggests it’s true. When I worked briefly as a music manager, there was one thing that really got me: in a business that was...