Mickie Phipps
Upcoming Works
The Race for a New Game Machine -- Creating the Chips Inside the Xbox 360 & the PlayStation 3, due to be published in Jan 09 by Kensington's Citadel Press. The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. My co-author, David Shippy, was the technical leader and I was the project manager for a team of top-notch engineers at the Sony/Toshiba/IBM (STI) Design Center in Austin, Texas. Our team forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. It’s a thrilling, all-for-nothing race to deliver the industry’s fastest chip in record time. At stake were the livelihoods – and sanity – of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.
The Race for a New Game Machine is a dazzling, behind-the-scenes account of the life in the tech world, featuring memorable characters and a compelling narrative. As we desperately served two masters, balancing Microsoft’s “victory or death” attitude and Sony’s slow patience and caution, this team endured 80-hour workweeks, flaring tempers, crumbled friendships, despair – and finally triumphed.
We also reveal leadership lessons we drew from this experience. Our goal in writing this book was to let people to see through the scientific mumbo-jumbo that scares them away from technology. We wanted to demystify chip design and maybe inspire a few budding engineers.
Nickname
- Mickie
Publishers
Kensington's Citadel Press (Richard Ember)


